Fashion Shoot
In this session we were given a brief and a task to produce two shoots in the way that fashion labels advertise and sell their clothing. One being a studio shoot, and the other a location shoot. We had to choose from two labels: ASOS and BOOHOO, and shoot in the style of our chosen label. I chose ASOS because I thought that the style was more professional and to my ability.
I looked at the ASOS website and at how they photograph the clothing, the model's poses and how they frame their shots. I looked at some of their boutique stuff. the photography was a little less professional, however it gave me ideas for locations. I also looked at Pinterest and made a board of lots of different fashion photography to give me ideas of what to photograph but importantly, ideas for poses.
Topman came in handy when I was coming up with ideas for my location shoot. I looked at some of their location shoots advertising their coats. The photographer used an open field and cold misty tones to give the photo a cold look making you want to wear the coat.
Here are screen shots of the research I did.
This is all ASOS research


Topman research
Pinterest research
My ideas were to combine a lot of the techniques and styles of all the research. For my studio shoot I first used mainly inspirations from ASOS, using similar male poses. Then using female poses and framing of the images, such as fitting the whole model in the frame.
These are my final studio images.
Then for my location shoot I wanted to use a simple background. I wanted to shoot in a field or something that was bleak and basic, much like the Topman images i researched. However when I came to do my shoot that kind of location wasn't available, so I decided to use my garage door. I liked it because it was white but also because it had textures and patterns on it. It didn't distract you or clash with the subject and the outfit, it complimented it and made the outfit stand out.









































